Principle is our promise to address barriers created in our communities caused by cannabis prohibition and criminalization. Our goal is to reinvest 1.3 million dollars (direct +impact) by the end of 2023.

Supplier Diversity

Community Reinvestment

Common Care

Volunteering in Community

Goal: $500,000 in contracts with Diverse suppliers

Goal: $500,000 reinvested into community via our microgrant program, retail partnership program & our start up accelerator

Goal: $150,000 in subsidized care to patients who are chronically ill, terminally ill and low-income

Goal: $150,000 or ~8,000 of paid volunteer time in community

About Principle

Principle is Common Citizen’s Community Reinvestment Program.

As a social equity qualified enterprise, Common Citizen understands the nuanced history of cannabis and is proud to focus on restorative justice that creates and sustains those impacted by unjust criminalization.

Each Principle Pre-Roll contributes 100% of wholesale profits to Michigan communities, with a goal of supporting those which has been most disproportionally harmed by criminalization.

Principle Microgrants

Principle currently provides three microgrants that support arts and culture initiatives, early-stage businesses, and non-profit organizations.

For the Culture Microgrant:
This microgrant supports artists and creative culture makers annually through the arts and culture grant.

The For the Culture Microgrant will support initiatives such as concerts, film screenings, gallery exhibits, and fashion shows. Public health research has confirmed that there is a positive relationship between creative expression and well-being. The For the Culture Microgrant supports community well-being by providing supplemental funding for arts initiatives that are often cut first in budgeting.

Principle Community Impact Award

This award exists to amplify the community-led initiatives that build a better tomorrow for Michigan.

These awards are given to those impacting:

  • Workforce Development + Entrepreneurship: Incubation, job training, career readiness, and skill development
  • Access to home-ownership
  • Community-led infrastructure improvements
  • Policymaking process at the state and local levels

Common Principle Startup Accelerator

This microgrant reaches startup-stage businesses owned by diverse entrepreneurs. Awardees will have access to tours, training, and coaching from Common Citizen’s Leadership team to take their ideas a step further.

Apply for a Microgrant

As you complete this short application, feel free to contact Jess Jackson, Common Citizen’s Director of External Affairs and Social Equity, with questions. Email her at

Initiatives and organizations working in communities impacted by redlining and disproportionate criminalization are highly encouraged to apply.

We will begin accepting rolling applications in Q1 of 2023.